Ecommerce SEO

True SEO
ROI Calculator

SEO ROI, calculated honestly. Most calculators are based on revenue, not profit — this one isn't.

Traffic & Growth
Current Annual Organic Traffic
Active organic users / year
Projected Growth from SEO
%
Traffic uplift your SEO campaign delivers
Without SEO, traffic would…
Annual Traffic Decay (No SEO)
- %
0% = flat, 100% = total loss. Organic traffic typically declines without active SEO.
Ecommerce Performance
Current CVR (Baseline)
%
Conversion rate across all organic users
Projected CVR (Post-SEO)
%
Expected CVR after SEO improves traffic quality
Average Order Value
$
Revenue per order before returns
Return / Refund Rate
%
Reduces net revenue — critical for true ecomm ROI
Margin & Campaign Cost
Gross Margin
%
Revenue minus COGS — what you actually keep per order
Annual SEO Campaign Cost
$
Agency, tools, content, and staff — total annual spend
Customer Lifetime Value
LTV-Adjusted View Include repeat purchase value from SEO-acquired customers
LTV Multiplier
x
Average purchases per customer over their lifetime. 2.4x = buys 2.4 times on average.
Effective revenue per customer: $110.00000000000001
Order Funnel — With SEO
Visitors
›
Orders
›
Net Orders
With SEO vs. Without SEO
No SEO
With SEO
Annual Traffic
Net Orders
Revenue
$360.0K
$396.0K
Gross Profit
$180.0K
$198.0K
Incremental Revenue
$36.0K
vs. no-SEO baseline
Incremental Gross Profit
$18.0K
after COGS & returns
True Profit ROI
Return on Investment
-38%
Incremental gross profit vs. SEO cost
⚠️
Once gross margin and traffic decay are accounted for, this campaign returns a negative ROI.
Breakeven New Visitors Needed
above decay baseline
Net Annual Gain
-$10.8K
profit minus SEO cost
* Gross margin = Revenue − COGS. Excludes operating expenses, fulfilment overhead, shipping, and tax. LTV multiplier applies uniformly across all SEO-acquired customers — actual LTV varies by cohort, channel, and product category. For a conservative view, keep LTV toggle off.